ASETS-CA Named 2025 InnovateNB Startup of the Year Nominee

‍InnovateNB Awards which was held on Thursday, November 27th, 2025 at the Saint John Trade and Convention Centre,  is an annual celebration of innovators and their outstanding contributions to New Brunswick's technology and innovation ecosystem. It recognizes the individuals and organizations driving progress, fostering collaboration, and shaping the province’s future. This event highlights groundbreaking achievements, showcases local talent, and inspires the next generation of innovators.

ASETS-CA was named a nominee for the 2025 InnovateNB Startup of the Year Award, recognising the company among New Brunswick’s emerging businesses contributing to innovation, growth, and market development.

The Startup of the Year category recognises early-stage companies that demonstrate market impact, scalability, resilience, business growth, and a clear vision for the future.

For ASETS, the nomination marked an important milestone in the company’s continued development as a New Brunswick engineering technology company.

Based in Fredericton, ASETS develops engineering software that helps industrial teams work more effectively with reality capture, engineering documents, CAD models, and asset information. Through its Integrated Design Suite™ and products including IDS™ Halo, IDS™ Core, IDS™ DataOps, and IDS™ Viewer, the company is addressing practical challenges associated with fragmented engineering data, model development, verification, and project delivery.

The 2025 InnovateNB Awards brought together entrepreneurs, researchers, businesses, and innovation leaders from across the province.

Being recognised among the Startup of the Year nominees marks another milestone in ASETS’ journey toward creating a more connected, intelligent, and efficient engineering environment.

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